The Digital Last Mile: How Behavior Personalization And Globalization Are Key To Survival In The Post-COVID Era Of E-commerce
Retail TouchPoints
SEPTEMBER 4, 2020
However, sales across all other verticals analyzed in the report, including fashion, food services and electronics stores, were severely negatively affected. According to McKinsey “What consumers value is truly shifting, and so is their channel choice. The shifts to digital will be permanent. [I In reality, the opposite is true.
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