Digital Transformation Propels Burton’s Omnichannel Growth Plans
Retail TouchPoints
JULY 29, 2020
Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010. The final prong was in Burton’s customer-facing solutions, comprising technologies for e-Commerce, marketing, social media, customer service and a retail POS. Our founder and chairman of the board said, ‘You need a new title.’
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