The Challenges of Operating eCommerce Subscription Businesses
ESW
MAY 23, 2018
Subscription programs can strengthen customer loyalty, reduce inventory risk, increase the lifetime value of each customer and boost ROI. The eCommerce posterchild grew by more than 1,777 percent from 45,000 members in 2011 to a whopping 800,000 members two and a half years later. And consumers have learned to love them.
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