Why Brands and Retailers Are Going D2C on Marketplaces
ChannelAdvisor
MARCH 8, 2017
In fact, marketplaces now make up approximately 50% of the global online retail market. Major marketplaces like Amazon, Walmart, and new marketplaces like Pricefalls, are outpacing retail growth because of competitive, endless aisle concepts. Brands have tough decisions to make when it comes to selling on marketplaces.
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