article thumbnail

Why Brands and Retailers Are Going D2C on Marketplaces

ChannelAdvisor

In fact, marketplaces now make up approximately 50% of the global online retail market. Major marketplaces like Amazon, Walmart, and new marketplaces like Pricefalls, are outpacing retail growth because of competitive, endless aisle concepts. Brands have tough decisions to make when it comes to selling on marketplaces.

Retail 40
article thumbnail

July 2019 Monthly Marketing Recap

ROI Revolution

Before that , we learned about Google Marketing Live 2019 , the anniversary of GDPR and what it meant for collecting customer data , how marketers are using artificial intelligence, and more. . CPG companies are increasingly working with online retailers, selectively selling D2C, and acquiring more D2C brands.

article thumbnail

The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

Customer Relationship Management: A solid POS system should help you manage your customer data accordingly, as well as boost sales through promotions. A few of the basic features you should look out for include customer profiles, gift cards, email marketing, discounts, etc.