Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores
Retail TouchPoints
JUNE 7, 2023
That’s according to a recent study by the ICSC that surveyed Gen Z consumers, defined by the Pew Research Center as those born between 1997 and 2012. Of course, retailers and shopping centers need to continue working hard to attract Gen Z consumers, 60% of whom would rather spend their money on experiences than material items.
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