How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’
Retail TouchPoints
OCTOBER 26, 2023
For five years she helped Home Depot explore the burgeoning realm of social media, until the retailer convinced her to come run its internal social media practice in 2013. Before retail media, the supplier had access to all kinds of media channels, but they never knew, in that last mile, did the customer convert because of that campaign?
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