Kissmetrics

MAY 14, 2019

Let’s look at Google’s layout changes over the past few years… lucky for us, Orbit Media performed random Google searches in 2013, 2014, and 2015 and compared them to Google’s current layout for us. The big differences from 2013 versus 2019 are: The first organic listing is drastically pushed down.

SEO 279

SEO Channel Omnichannel PPC 279

Kissmetrics

MARCH 31, 2021

However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. We’ll cover what AdChoices is all about, discuss its relevance to marketers and consumers, and review the initiative’s benefits and potential drawbacks. Simply put, it gives consumers more input into the ads displayed to them.

PPC 221

PPC Consumer Marketing Improvements 221

Lemonstand

OCTOBER 16, 2018

The platform started with 90 million active users in 2013, and it has since grown to nearly one billion monthly active users in 2017. It’s great for cultivating a brand that’s positioned in the mind of consumers. Another 38% of consumers say that they frequently buy products showcased on Instagram.

eCommerce 83

eCommerce Social Media Merchant Services Multi-channel 83

ROI Revolution

APRIL 12, 2022

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. 28% of marketers use automation in their PPC advertising efforts. Mobile’s share of organic search engine visits has been steadily increasing since 2013, when it made up just 27% of search visits.

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

APRIL 30, 2021

Spoiler alert: It might actually be better for your PPC strategy in the long run!). And advertisers don’t need to track individual consumers across the web to get the performance benefits of digital advertising. It might not be as bad as you think. What Is First-Party Data? Google isn’t the only one phasing out cookies.

Marketing 255

Marketing Information PPC Social Media 255

Inflow Insights

JANUARY 3, 2021

Content marketing is the line that connects the dots between consumers and business owners. Consumers look for specific pieces of information depending on where they are in the buyer’s funnel. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Inflow Insights

JANUARY 3, 2021

Content marketing is the line that connects the dots between consumers and business owners. Consumers look for specific pieces of information depending on where they are in the buyer’s funnel. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel.

eCommerce 90

eCommerce Multi-channel Social Media Article 90