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The Definitive Guide to Online Reputation Management

Kissmetrics

— Alex Goot (@alexgoot) March 13, 2013. Websites like Ripoff Report and Pissed Consumer provide the perfect platform for this kind of negative content. The search engine game is too important to be ignored, and it is the first step in restoring your image. — Elizabeth Windsor (parody) (@Queen_UK) March 14, 2013.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. from 2019 to 2020 to pass $58 billion, US search ad spending grew 46% in 2021 to reach $84.7 Comparatively, mobile organic search engine visits made up just 56% of all visits in Q1 2020.

Marketing 172
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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

This site, which has a reputation for sharing feel-good viral videos, gets almost 43% of their traffic from social and less than 19% from search. Groups of consumers all use the web differently. From the same study, we can see that from about the end of 2013 to the beginning of 2017, social was outperforming search for driving traffic.

SEO 225
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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

Pigeon (July 2014): Worked to integrate local search results like Google Maps. Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. There’s a strong connection between mobile and local search.