Ecommerce Checkout Page Optimization: 6 Actionable Steps to Win You More Sales, More Emails and More Trust
BigCommerce
APRIL 18, 2017
Generally, I’d recommend swapping the header for important links (such as delivery information, which should open within a lightbox / modal) and trust signals (such as secure payment gateway, merchant reviews etc, etc). I’d also often display a link back to the main cart / main store and a phone number or live chat prompt for questions.
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