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Sears must think we’re stupid or gullible. Here’s why.

Steve Dennis

In 2014, I lampooned the futility of their efforts in an April Fool’s post and went on CNBC arguing that investors would be better served by a swift liquidation rather than perpetuating an increasingly delusional strategy that only served to lower asset values. Suggesting anything else defies credulity.

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The Realities of Selling on Amazon: A Practical Guide for Founders

eCommerceFuel

Companies focused on brand building could struggle with Amazon, which prioritizes the customer experience without highlighting the companies who offer popular products. Tarriss Travel Gear—Moved away from Amazon Tarriss Travel Gear started on Amazon in 2014 with a $6,000 investment and a single private label product.

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The Realities of Selling on Amazon: A Practical Guide for Founders

eCommerceFuel

Companies focused on brand building could struggle with Amazon, which prioritizes the customer experience without highlighting the companies who offer popular products. Tarriss Travel Gear—Moved away from Amazon Tarriss Travel Gear started on Amazon in 2014 with a $6,000 investment and a single private label product.