BigCommerce

OCTOBER 12, 2017

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. So, did 2016 work out?

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. As we pointed out in our article about increasing mobile conversions back in 2016, even now there is still an opportunity to compete in search for mobile market share. Impression Share.

PPC 162

PPC eCommerce SEO X-cart 162

BigCommerce

FEBRUARY 13, 2018

That means there is still endless opportunity for brands to launch an ecommerce website and to expand their reach. E-Commerce. Ecommerce. e-commerce. Types of Ecommerce. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Business (B2B).

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eCommerce Payment Services Small Business Retail Shipping Costs 417

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Most channels require significant lead time to yield an ROI (ex. content marketing). Some channels yield quick results but not day in and day out (ex. influencer marketing). Social media advertising.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Ecommerce Platforms

FEBRUARY 27, 2023

As long as it draws people’s attention, it will generate brand recognition and revenue for your eCommerce business. Why Do You Need an Inbound Marketing Strategy? You need an inbound marketing strategy to save money. A 2016 survey states that eCommerce brands spent anywhere between 30% to 57% on paid search ads.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

BigCommerce

AUGUST 31, 2017

Yet, channel distribution is necessary in order to win sales. This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. Starting early can help marketers avoid rushing later. Paige Gerber, Head of Marketing, Vantage.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

ROI Revolution

DECEMBER 2, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. billion in 2020.

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eCommerce Social Media Payments Payment Services 148