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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

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Trends Analysis: Building a Loyal Customer Base With Paid Memberships

ESW

Increasing customer loyalty is a fairly standard marketing tactic. Having customers pay you to join your loyalty program isn’t. In 2016, the company eliminated all traditional promotions — which CEO Gary Friedman believes didn’t reflect brand values, anyway — and replaced them with the $100-per-year RH Grey Gard.

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5 eCommerce Personalization Tactics to Start Today

Smile.io

Editor’s Note: This post was originally published on May 10, 2016 and was updated for accuracy and comprehensiveness on November 5, 2019. Beyond creating unique experiences for your customers, personalization actually boosts your bottom line. Not only does personalization bolster sales, but it can also increase customer loyalty.

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How Retailers can Increase Retention and Loyalty After the Holidays Have Ended

Demac Media

Personalising the online shopping experience is not by any-means a new concept, but it will help you increase customer loyalty and new shopper retention rates. Having a loyal following of customers is worth A LOT to your business, but it will also be one of your biggest challenges to overcome. Communicated your value?

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Account Takeovers: The Next Big Retailer Threat

RTP blog

And M-Commerce is especially vulnerable: The takeover of mobile phone accounts nearly doubled between 2015 and 2016, according to Javelin. Two-factor authentication — asking customers to establish “trusted” devices, for example — can boost security without adding friction to the customer experience. Monitor behavior.

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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. As you scale, “getting geeky” about your data becomes more and more important.