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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Target those people when driving traffic to your website through PPC and SEO.

PPC 162
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Inbound Call Conversion Tracking for eCommerce: A Guide to Getting Started

Inflow Insights

What is Keyword Level Call Tracking (PPC Call Tracking)? Why Integrate PPC Call Tracking? Call tracking for PPC at the keyword level yields more revenue in a number of ways: Understand the intent of phone leads : What are they looking to get, what questions or objections are they raising, and what is their path to convert?

PPC 61
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Ecommerce (and now omni-channel retail ) has had a major impact on customers.

eCommerce 417
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49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

It’s official: #FirstDayOfSchool2017 is trending on social media and the back-to-school shopping season is in full force. Yet, channel distribution is necessary in order to win sales. In 2016, Black Friday and Cyber Monday shifted from two days into an entire weekend of sales. Social ads are a must!

Marketing 252
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. billion in 2020. billion in 2020.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% Social media advertising stats + trends in the face of COVID-19. US adult social media users spent 7 more minutes per day on social media in 2020 than 2019 – total of 82 minutes.

eCommerce 195