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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 278
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13 Reasons Why Direct Mail Isn’t Dead

Kissmetrics

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Direct mail has a median ROI of 29% , putting the ROI in third behind email and social media marketing in terms of ROI. Social media is ahead by only 1 percentage point. Of course not. Well, it does.

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1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

BigCommerce

Which sales channels produce the most holiday ecommerce revenue. Which marketing and advertising channels produce the highest return (and revenue). Nearly 53% of brands (52.68%) report they began holiday campaign planning for the 2016 season in Q3 –– 21% of them in September. So, did 2016 work out? April: 3.51%.

eCommerce 410
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Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Ecommerce Platforms

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). Because of her outstanding sales performance, she was invited to the new Taobao livestream program in 2016. Social media sites.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. The 6 Best Social Networks for Ecommerce Advertising. content marketing).

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What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid Acquisition

Kissmetrics

Multi-Channel Expansion. But scaling to multiple channels takes some finesse and strategy. Getting a handle on one channel can be difficult enough. Here are the four biggies to consider when you want to expand to multi-channels: 1. More channels means more sales means more questions from more customers.

Blog 205
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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. This works for most social media platforms.

Marketing 419