Kissmetrics
AUGUST 25, 2020
In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.
Kissmetrics
AUGUST 21, 2017
PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.
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BigCommerce
AUGUST 10, 2018
Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. Think more expensive products, B2B, etc. 2017: Merging WooCommerce and Jetpack. Nurture customers through a longer buying cycle. And to do that: You’ll need content – a lot of it.
Kissmetrics
FEBRUARY 4, 2021
In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. Most recently, our work with Adobe won MediaPost’s 2020 OMMA Awards in the Search Marketing: SEO Campaign category, and another client, PROS, won Search Engine Land’s Landy Award for the Best B2B Search Marketing Initiative.
BigCommerce
FEBRUARY 13, 2018
Business-to-Business (B2B). B2B ecommerce relates to sales made between businesses, such as a manufacturer and a wholesaler or retailer. Training the New B2B Buyer. Training your customers to use the new B2B tools is important for adoption. 2017 Instagram shoppable posts are introduced. E-Commerce. Ecommerce.
BigCommerce
DECEMBER 13, 2017
From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. You drive internal traffic via Amazon PPC and external traffic via outside ads like Facebook , Google AdWords, etc. For a different lesson in SEO, check out our guide for planning and executing a B2B SEO strategy.
Kissmetrics
MARCH 2, 2018
Pull yourself out of 2017. AdWords is the bread-and-butter of PPC advertising and will continue to dominate with its massive user base. If you’re in B2B and want to get an idea of how your prospects are interacting with all your marketing channels, Marketo is the wingman you’ve always wanted. Engagement is down. Optimizely.
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