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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images. Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel.

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30 B2B ecommerce experts to follow

GetElastic

John Bruno , VP, Product Management, Elastic Path (former Forrester Analyst) Bruno has been shaping the future of B2B digital commerce for some time now. With more than a decade at HID Global, she has held roles in sales management, channel marketing, product marketing/management, international sales and marketing communications.

B2B 163
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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. of managers, and 42.7% In fact, mobile video ad spend has been greater than desktop since 2018. of doers, 39.5% of decision-makers naming it as a top trend for this year.

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2018 LinkedIn Marketing Guide

Kissmetrics

Despite a number of other social channels rising to meet consumer demands LinkedIn remains the leading social network for marketers and business professionals. If you have written reports, white papers, or books, you can add them to your publications section. LinkedIn Premium Career – Plans start at $29.99 13% (based on 4.3

Marketing 205
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. 81% of marketing managers stay up-to-date via blog posts compared to just 42% of decision-makers. Watch the video.

Marketing 172
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Holiday Ecommerce Strategies

ROI Revolution

Additionally, rushed deployments don’t just impact the organic channel but can also create problems for paid ads and overall user experience. When you are ready to replatform, you can refer to our white paper, Replatforming Your Website? A solid foundation is critical to a successful holiday strategy. Ecommerce made up 19.7%

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How to Repurpose Content (and Why it Matters)

Kissmetrics

Marketers use a wide variety of channels, types, and formats for their content. Videos, illustrations, infographics, ebooks, white papers, webinars, case studies, podcasts, charts, graphs, blog posts, quizzes, slide decks, reports, and on and on. Or white papers. How to Repurpose Content in 2018.