Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes
Inflow Insights
OCTOBER 27, 2021
Editor’s note: This article was originally published in 2019. Whenever a business makes a site change or redesign, stakeholders want to measure the impact of that decision — more often than not, using conversion rate. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization.
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