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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Editor’s note: This article was originally published in 2019. Whenever a business makes a site change or redesign, stakeholders want to measure the impact of that decision — more often than not, using conversion rate. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization.

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eCommerce Homepage Best Practices for Conversion Optimization

Inflow Insights

Author’s note: This post was originally published in 2019. When it comes to your eCommerce business, your homepage can make or break your conversion rate. Display categories outside of the menu, especially on mobile. You probably already have your product categories listed in your mobile menu and/or header area.

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User-Generated Content: An eCommerce Brand’s Authentic Self

ESW

But for the digital strategy required in eCommerce, reviews are a critical element in everything from driving traffic to conversion optimization. Ratings and reviews can help you increase traffic to your website, build dependability, and enhance conversion rates,” writes Nidhi Dave , brand strategist at ProDesign.

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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

The below image is a preview of the 2019 Best-in-Class Matrix. How Do I Optimize Live Chat? Test Chat on Mobile to Maximize Conversions from Smartphone Shoppers. We can’t understate how important it is to test your chat on mobile. While mobile shopping is going up, people are more likely to convert on desktop.

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Ecommerce Statistics

Ecommerce Platforms

42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% on non-mobile devices. 57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. IBM, 2011).

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How to Improve Ecommerce Conversion Right Now

BigCommerce

Using conversion optimization techniques and methods, it is possible to identify the areas of your site that affect credibility. This is the role of content and various micro-conversion opportunities. Content marketing in the form of blogs, videos, email campaigns, etc. How CRO can help establish credibility.

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The Best Online Store Builder – Which is Best for You?

Ecommerce Platforms

In October 2019, Shopify surpassed over one million merchants across the globe! It comes with a built-in blog. BigCommerce doesn't offer a mobile app. Their built-in blog doesn't support RSS feeds. Access to four mobile-friendly templates. There's no in-built blog. Does that sound good to you? Volusion Pros.

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