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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

They can now connect with a unique and diverse audience and create online dispensaries. In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. These transactions, via online retail stores, are known as CBD ecommerce.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Google Adwords was introduced in 2000 as a way for ecommerce businesses to advertise to people using the Google search tool. With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. William Harris, Ecommerce Marketing Expert, Elumynt.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Ecommerce is projected to account for a record 18.9% That means ecommerce is projected to bring in $39 billion in holiday sales in 2021. Ecommerce delivered $32.5 increase over 2019 when ecommerce holiday sales capped at $19.6 Globally, consumer electronics ecommerce is expected to grow to $343.34

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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

By 2025, ecommerce sales will surpass $1.6 of total retail sales. For comparison, in 2019, ecommerce sales made up just 11.1% of all retail sales. Some of the digital trends that will continue to grow in 2022 include buy now, pay later (BNPL), digital grocery, and social commerce. Retail TouchPoints).

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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2021]

ROI Revolution

Ecommerce is projected to account for a record 18.9% That means ecommerce is projected to bring in $39 billion in holiday sales in 2021. Ecommerce delivered $32.5 increase over 2019 when ecommerce holiday sales capped at $19.6 Globally, consumer electronics ecommerce is expected to grow to $343.34