ROI Revolution

JULY 1, 2021

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. billion in 2019 and a whopping 148.2% The pandemic potentially hindered growth last year, with Prime Day sales surging a significant 71% in 2019. Paid search ad spend will grow 24.0%

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ROI Revolution

OCTOBER 14, 2019

Published October 14, 2019. Holiday shoppers are determined to find the perfect gifts at the lowest prices for their loved ones, and brands are scrambling to make their products the ones consumers want to purchase. This year, we can expect to see mobile (and general online retail) grow even more.

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ROI Revolution

JUNE 1, 2021

Paid search ad spend will grow 24.0% In 2019, spend was just $55.9 are seeing customers be less willing to pay full price. are seeing customers be less willing to pay full price. of digital ad revenue share in 2020, down from 37% in 2019 in light of Amazon’s significant increase. April 27 update. April 13 update.

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ROI Revolution

MAY 6, 2021

Paid search ad spend will grow 24.0% In 2019, spend was just $55.9 are seeing customers be less willing to pay full price. are seeing customers be less willing to pay full price. of digital ad revenue share in 2020, down from 37% in 2019 in light of Amazon’s significant increase. April 27 update. April 13 update.

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ROI Revolution

OCTOBER 1, 2020

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. According to an Adobe consumer survey, 33% of consumers have received online orders later than expected and 30% prefer BOPIS or curbside pickup over delivery.

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ROI Revolution

APRIL 8, 2021

Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. Online sales for Gap were up 54% in 2020 , while total sales declined 15.8%. Omnichannel retailers Kohl’s and Nordstrom Inc. saw significant online growth last year, as well. s revenue in 2020, up from 33% in 2019. Statista ).

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ROI Revolution

JANUARY 5, 2021

eMarketer projects that US retail ecommerce sales will grow to $843.15 While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. In 2019, ecommerce grew 14.6%

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ROI Revolution

DECEMBER 3, 2020

Online sales increased at less than half the projected rate, growing 15.1%. billion on Cyber Monday 2020, making it shatter previous online shopping records. This is a slowdown from Cyber Monday 2019‘s online sales growth , which jumped 19.7% trillion in 2019 to $1.3 Consumers still spent a record $10.8

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ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. of total retail sales. For comparison, in 2019, ecommerce sales made up just 11.1% of all retail sales. Retail TouchPoints).

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ROI Revolution

NOVEMBER 4, 2020

In 2019, time spent with social networks fell by 1.3%. billion (+45.2%) over Prime Day 2019 and from $4.19 BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. retailers grew 30.1% – that’s $60.42

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ROI Revolution

NOVEMBER 4, 2021

What started as factory shutdowns has snowballed into issues across the entire supply chain, from material and labor shortages to increased freight prices to extremely delayed shipping. Rising costs are making it even more difficult for businesses to get their products delivered to stores and customers alike. How did it happen?

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ROI Revolution

AUGUST 4, 2020

In the UK, 35% of all online purchases during the lockdown period were made via Amazon, with one-fifth of survey respondents saying they now have a higher intent to purchase from Amazon post-pandemic. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 7/29 update.

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ROI Revolution

JULY 2, 2020

It quickly grew from a $415M event to more than $7B in 2019. adults spend on social networks was expected to plateau in 2020 and 2021 after doing the same in 2018 and 2019. Retailers and restaurants have been testing cashierless checkout for many years with order kiosks and self-checkout options. 6/16 update.

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ROI Revolution

SEPTEMBER 9, 2020

of retail sales in 1992, which was down to 3.7% According to new data from Digital Commerce 360 , online spend with U.S. retailers grew 30.1% – that’s $60.42 From 2018 to 2019, ecommerce sales grew just 12.7%. Total retail sales were up 4% YoY, with online spending representing 18.6% 8/28 update.

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ROI Revolution

MAY 5, 2020

Ecommerce order volume has increased by 50% compared to 2019. This surge, combined with disrupted supply chains, has led to an increase in shipping delays, as well. Retailers are taking, on average, 1.5 Amazon reopens shipping for nonessential items. Leverage Google and Facebook ads to send customers to your Amazon page.

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ROI Revolution

OCTOBER 7, 2021

The global apparel market was still worth a whopping $1.5 However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019. The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019.

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ROI Revolution

SEPTEMBER 2, 2021

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. Online sales for Gap were up 54% in 2020, while total sales declined 15.8%. Omnichannel retailers Kohl’s and Nordstrom Inc. YoY growth.

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ROI Revolution

JUNE 2, 2020

Coronavirus is also expected to impact back-to-school and holiday shopping , with consumers across all income brackets saying they expect to spend less during these seasonal times than in 2019. Online marketplace Uncommon Goods is donating 100% of the profits of its rainbow face coverings to NYC Health + Hospitals.

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ROI Revolution

FEBRUARY 2, 2021

With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. If you’re interested in learning how your brand capitalize on the platform that’s becoming a dominant competitor in both in-store and online retail, join our Walmart Advertising 101 webinar on February 24th at 11 am ET.

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