Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

Small Business Retail 300

Small Business Retail Marketing Retail Fashion 300

ROI Revolution

MARCH 16, 2020

Published March 16, 2020. This program is another marker in the battle between Walmart and Amazon for ecommerce market share. A mass amount of Amazon’s success has been attributed to Prime, so if Walmart wants to capture more of Amazon’s almost 40% of market share, releasing their own program may be overdue.

eCommerce 78

eCommerce Fulfillment Home Shopping eCommerce Marketing 78

Retail TouchPoints

NOVEMBER 23, 2021

For decades, Black Friday marked the official start of the holiday shopping season and was one of retailers’ most critical sales days. But thanks to the evolution of ecommerce and, specifically, live shopping, brands and retailers have the power to expand their holiday revenue opportunities and capitalize on an entirely new wave of commerce.

Events 261

Events Home Shopping Social Media Gifts 261

Ecommerce Platforms

JANUARY 29, 2022

The future of online shopping is here. Cue, live shopping – a phenomenon that's taken the eCommerce world by storm. For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. Collaboration and Influencer Marketing. out of 10 compared to 4.1

Events 104

Events Social Media Article Consumer 104