2020, eCommerce, Home Shopping and Mobile

How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

Retail TouchPoints

NOVEMBER 23, 2021

For decades, Black Friday marked the official start of the holiday shopping season and was one of retailers’ most critical sales days. But thanks to the evolution of ecommerce and, specifically, live shopping, brands and retailers have the power to expand their holiday revenue opportunities and capitalize on an entirely new wave of commerce.

Events

Events Home Shopping Social Media Gifts

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

MARCH 9, 2021

In 2020 alone, livestreaming generated $135 billion in Chinese ecommerce sales , but livestreaming in the U.S. But a report from Payoneer shows that demand for livestreaming has increased dramatically during the first half of 2020, encouraging brands across apparel, cosmetics and even auto to test the model.

Small Business Retail

Small Business Retail Marketing Retail Fashion

Online Retail Today

How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

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