2020 PPC Report Search Marketing 
Inflow Insights
JANUARY 21, 2022
Editor’s note: This article was originally published in 2020. If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Are PPC campaign management tools really better than hiring a PPC consultant ? What is PPC Management Software?
ROI Revolution
FEBRUARY 28, 2020
Published February 28, 2020. Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? Multichannel Is Mandatory. billion in ad revenue this year ( source ).
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ROI Revolution
MARCH 4, 2020
Published March 3, 2020. February may be the shortest month of the year, but there was no shortage of February marketing news! This month, we’re talking about Google, artificial intelligence, paid search, Walmart advertising, and so much more. Marketing News Highlights. Google’s Search Business Finally Slows.
Kissmetrics
AUGUST 18, 2020
It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.
ROI Revolution
SEPTEMBER 6, 2022
Since 2020, many brands have benefited tremendously from consumers being home and having disposable income – but that may not be the case for the 2022 holiday season. Make Sure Your PPC Strategy Accounts for Performance Max & Rising CPCs. Make sure you have enough budget to start on Thanksgiving Day.
Inflow Insights
APRIL 3, 2020
Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce PPC Marketing Strategies. #4:
ROI Revolution
APRIL 12, 2022
With all of the uncertainty that came at the beginning of the pandemic in early 2020, paid search ad spend declined significantly as brands and retailers reduced their budgets. Paid advertising spend on Google was up 14% year-over-year in February 2020, but in March 2020, growth dropped to just 4%. After growing just 5.9%
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