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February 2020 Marketing News Recap

ROI Revolution

Published March 3, 2020. February may be the shortest month of the year, but there was no shortage of February marketing news! This month, we’re talking about Google, artificial intelligence, paid search, Walmart advertising, and so much more. Marketing News Highlights. Google’s Search Business Finally Slows.

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2020 Paid Search Trends & Insights

ROI Revolution

Published February 28, 2020. Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 Get Smart [Shopping].

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YouTube Cross-Network Reports: Understanding Video’s Impact on Your Customer’s Path to Purchase

ROI Revolution

Understanding your customer’s journey across different networks, campaigns, and ads has never been more vital, especially following the ecommerce boom of 2020. 80% of people say they switch between online search and video when researching products to buy. Published February 1, 2021. Eager to opt-in or think this sounds great?

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Q3 2020 Paid Search Updates: Google Shopping, Microsoft, + Privacy

ROI Revolution

Published October 30, 2020. This gives advertisers who meet the requirements for this new feature an advantage in capturing the attention of the customer , which is especially useful as we kick off the 2020 holiday season. Google Announces Changes to the Search Terms Report. Buy On Google Now Commission Free.

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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. At the close of 2020, prices were still up by 1.6%. Excerpted from Forbes.

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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

New report: 2021 Holiday Success Plan for Brands. The world is in a very different place today than when we published our 2020 holiday report. Download your report to make sure you’re in a position to thrive. Blast from the past: Our 2020 Holiday Guide. Did anyone say they want to go back to 2020?

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2021 Paid Search Trends + Stats for Ecommerce Brands

ROI Revolution

The unexpected onset of COVID-19 brought unparalleled growth for paid search revenue and spend in 2020, obliterating all previous projections and turning the world upside down for digital advertisers. Download our 2021 Ecommerce Tech + Trends Report to uncover strategies & insights that will propel your brand forward in 2021.