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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Kissmetrics

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

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eCommerce and Cryptocurrency: Helping SMBs Navigate a Changing Payment Landscape

Korona

Whether you buy into its viability in 2022 or not, it’s becoming clearer every day that crypto is here to stay. The use of cryptocurrencies for online shopping has shown parallel expansion. Major brands such as Home Depot and Microsoft have begun accepting crypto as part of their eCommerce payment options.

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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Retail TouchPoints

Despite worldwide challenges including an ongoing conflict in Ukraine, global inflation and continued COVID-19 worries — particularly in China where demand for premium goods is typically high — the luxury business remains strong. During its July 26, 2022 earnings release, LVMH reported revenue of approximately $37.3

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15 ecommerce statistics every entrepreneur must know

Omnisend

For example, did you know that 85% of consumers abandoned their shopping carts in 2022? According to the latest ecommerce stats, Asia has the highest ecommerce revenue at about $2 trillion, followed by the Americas and Africa. That said, most consumers (85%) ended up abandoning their carts in the second quarter of 2022.

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How Much Does It Cost To Build an eCommerce Website?

Korona

It’s predicted that global eCommerce sales will reach $5 trillion in 2022. No aspiring business owner enters the game without first asking this all-important question: “ how much does an eCommerce website cost?” Payment processing. Payment processing. And, on top of it all, is cost. Integrations.