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GameStop Accelerates Transformation into Tech Business with NFT Marketplace Launch

Retail TouchPoints

access to Web3 games and millions of NFT gaming assets. After rocketing to meme stock status during the pandemic, GameStop’s wild ride has continued in 2022 as the company’s new leadership team sets out to transform the video game retailer into a “technology business and help create enduring value for stockholders.”

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Why 2022 Will Be a Big Coming Out Party for NFTs

Retail TouchPoints

And 2022 is shaping up to be a big coming out party for NFTs for marketers. This is potentially game-changing for retailers, who can sell — or even give away — NFTs that provide access to online stores, product discounts, exclusive goods and pop-ups. Now we are moving into a new phase: NFT Utility. Here’s how and why exactly.

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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

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Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Retail TouchPoints

During its July 26, 2022 earnings release, LVMH reported revenue of approximately $37.3 Kering — owner of brands such as Gucci , Yves Saint Laurent and Bottega Veneta — reported revenue of more than $10 billion during the first half of 2022, a 16% increase compared to the first six months of 2021. UK and Europe by late 2022.

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GameStop Lays Off Additional Workers, Cuts Crypto Exposure Following Weak Q3

Retail TouchPoints

While the scale of the layoffs is unknown, the cuts are reportedly having a greater impact on the cryptocurrency side of the business, where at least six software engineers have said they were let go, according to Axios. These factors weighed heavily on GameStop’s results for Q3 2022, which ended Oct. in Q2 2022. in Q2 2022.

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The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

Retail TouchPoints

Not only do they own more metaverse goods (VR headsets and devices, cryptocurrencies or NFTs) than other generations, but 62% said they would like to do things in the metaverse. It makes no sense for a brand that isn’t really playing in metaverse spaces to have cryptocurrency as a kind of token offering.

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eCommerce and Cryptocurrency: Helping SMBs Navigate a Changing Payment Landscape

Korona

Whether you buy into its viability in 2022 or not, it’s becoming clearer every day that crypto is here to stay. The use of cryptocurrencies for online shopping has shown parallel expansion. Even for small online retailers, it’s important that you’re not too late to the game. What Is Cryptocurrency?