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Video: Q4 2022 Holiday Trends

ROI Revolution

In this video, learn about Q4 2022 holiday trends from ROI Revolution paid search experts Alicia Tobey and Abigail Lorentzen. Q4 2022 Holiday Trends: Video Transcript. Abigail: And we’re paid search team leads at ROI Revolution. Abigail: And we’re paid search team leads at ROI Revolution.

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The State of Paid Search & PPC Strategy

ROI Revolution

We surveyed over 170 marketing professionals for data-backed insights into the top current digital marketing initiatives and trends. Among our respondents, paid search advertising ranks as the top initiative for 2022 , with 55.2% naming it as a priority for their brand in 2022. According to our research, 33.7%

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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

Exploring additional paid search channels will help brands navigate higher costs. After high CPC levels in 2021 and 2022, forward-thinking advertisers will look to diversify their paid media investment portfolio across channels in 2023. More consumer research means having a cohesive omnichannel presence will be crucial.

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23 Holiday Shopping Season Tips for Ecommerce Marketers [2021]

ROI Revolution

With the right omnichannel strategy, your brand can crush your competition to have a profitable holiday season this year. Use these tips for Amazon, paid search ads, social media, website optimization, and more to not just achieve but exceed your holiday goals this year. By the end of 2022, programmatic ad spend will approach $100B.

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Holiday Ecommerce Strategies

ROI Revolution

Avoid These Marketing Pitfalls. 12 Q4 Seasonality Tips for Ecommerce Marketers The holiday shopping journey is a long, winding path from beginning to end. The key to successfully navigating holiday seasonality is to take an omnichannel approach and make it as convenient as possible for shoppers to buy from your brand.

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What You Need to Know About the Switch to Performance Max

ROI Revolution

The switch to Performance Max will happen for all Smart Shopping campaigns by the end of September 2022. It empowers your brand to engage with new audiences across all of Google’s channels and networks, including YouTube, Display, Search, Discover, Gmail, and Maps. What Can I Expect From the Switch to Performance Max? Google Ads Help.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

Updated January 5, 2022. Ecommerce impacts to expect from the pandemic in 2022. in 2022 to make up 16.1% Some of the digital trends that will continue to grow in 2022 include buy now, pay later (BNPL), digital grocery, and social commerce. million by 2022. Published March 12, 2020. growth over 2020. eMarketer).