Greece’s largest online marketplace, Skroutz, eyes new European expansion, and will enhance personalisation with a new partnership with MoEngage
365 Retail
JANUARY 11, 2024
Skroutz saw over 2 million unique consumers to make purchases from its marketplace in 2023, a projected 25% increase in sales year-on-year. To support its growth plans, Skroutz recognised the need to optimise its customer engagement, improving both the effectiveness of its campaigns as well as helping the CRM team operate more efficiently.
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