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Why Brands Should Consumerise B2B Experiences

ESW

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. The rise of ecommerce has revolutionised the way people shop, from consumers to business buyers.

B2B 78
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. COVID-19 brings increased consumer openmindedness. are seeing customers be less willing to pay full price. Additionally, 60% of consumer goods brands had to cancel promotions due to supply chain issues caused by the pandemic.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations. February 25 update. 12/14 update.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Home décor has also seen massive growth as consumers have been on the lookout for ways to spruce up their living space. The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. In 2020, consumers spent $115 billion on furniture & bedding, adding up to a modest 0.6% YoY growth.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. COVID-19 brings increased consumer openmindedness. are seeing customers be less willing to pay full price. Additionally, 60% of consumer goods brands had to cancel promotions due to supply chain issues caused by the pandemic.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. COVID-19 brings increased consumer openmindedness. are seeing customers be less willing to pay full price. Additionally, 60% of consumer goods brands had to cancel promotions due to supply chain issues caused by the pandemic.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [May 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. COVID-19 brings increased consumer openmindedness. are seeing customers be less willing to pay full price. Additionally, 60% of consumer goods brands had to cancel promotions due to supply chain issues caused by the pandemic.

eCommerce 148