A quarter of shoppers will now only shop with retailers offering loyalty member pricing, according the Retail Technology Show research
365 Retail
FEBRUARY 21, 2024
However, while discount-driven consumers are flocking to sign-up to access member-only offers, there remains shopper concern around the use of their data and the fairness of a dual-pricing system. With many cost-of-living shoppers trying to make squeezed household budgets work harder, the prospect of immediate discounts is a tangible benefit.”
Let's personalize your content