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How Brands can Drive Sales with Innovative Textiles

Retail TouchPoints

As consumers become increasingly proactive and sophisticated when it comes to their health, they are more interested in purchasing wearable technology than ever before. Brands and consumers alike can create change by investing in textiles that offer inherent physiological benefits. However, monitoring only goes so far.

Clothing 249
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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

TikTok is undoubtedly at the forefront of technological innovation and more advanced, engaging content. Dozens of furniture retailers are on TikTok, but the latest trend is that influencers are talking about brands, and consumers are tagging them, without brands even being on the platform or having an account. Influencer Marketing.

Consumer 246
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A quarter of shoppers will now only shop with retailers offering loyalty member pricing, according the Retail Technology Show research

365 Retail

However, while discount-driven consumers are flocking to sign-up to access member-only offers, there remains shopper concern around the use of their data and the fairness of a dual-pricing system. With many cost-of-living shoppers trying to make squeezed household budgets work harder, the prospect of immediate discounts is a tangible benefit.”

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Walmart Teams With TalkShopLive to Make Videos Shoppable Across Platforms

Retail TouchPoints

TalkShopLive’s technology allows customers to purchase products within the video player on any site where it’s embedded, turning everywhere a video is shared into a potential POS. TalkShopLive has active content distribution partnerships with leading consumer publications produced by Condé Nast, Hearst and Meredith publications.

Magazine 258
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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs. Socially-Conscious Sally.

Consumer 262
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The Future of Experiential Retail

Retail TouchPoints

Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. But what does that really mean?

Retail 277
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Re-imagine retail experiences with immersive augmented reality (AR)

365 Retail

Retailers and marketers are looking for ways to enhance consumer engagement, drive sales and foster longer-term brand loyalty. Retailers across a range of markets including fashion, beauty, and FMCG are exploring how digital experiences can enhance shopping and e-commerce consumer journeys.

eCommerce 109