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Infographic: YouTube Consumer Behaviors & Trends

ROI Revolution

Since that time, digital marketing has completely transformed – and so have users’ behavior on the platform. In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. of users, compared to 48.6%

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The Future of Digital Marketing: Emerging Trends to Watch in 2024

Digital Doughnut

In the rapidly evolving realm of digital marketing, adaptability is not just an advantage—it's a necessity. As we stand on the precipice of a new era, the future of digital marketing unfolds before us, shaped by technological breakthroughs, changing consumer dynamics, and innovative strategies.

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Q3 2021 Ecommerce Brand Growth News

ROI Revolution

As questions about the COVID-19 pandemic seem to grow and answers seem to shrink, consumer buying behavior continues to fluctuate – and marketing strategies have to change in tandem. Walmart’s fulfillment service currently reaches 70% of US consumers. by 2024, with overall ad spend approaching $76 million by 2025.

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The State of Paid Search & PPC Strategy

ROI Revolution

Digital search ad spending has increased significantly since then as businesses adjust and consumers spend more time online. search ad spending grew 46% in 2021 to reach $84.7 By 2024, digital search ad spending will approach $100 billion. Search Marketing 2020.?. After growing just 5.9%

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. of consumers use social media to watch livestreams. With 12.6%

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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

UA data cannot be imported into GA4, and historical UA data will be removed in 2024. But making the switch effectively can be quite time-consuming and stress-inducing. The sooner you get tracking up and running, the more data you will have available when Universal Analytics is sunset.

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Cookieless Marketing: The Latest Updates on the Deprecation of Third-Party Cookies

ROI Revolution

As the privacy landscape evolves to be more protective of consumers’ data, third-party cookie deprecation and cookieless marketing are some of the most monumental upcoming changes. Google plans to phase out third-party cookies on Chrome completely by the end of 2024. In other ways, web tracking as we know it is going away.