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Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth

Retail TouchPoints

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. In conjunction with the Media Rating Council , it spent over a year working with leaders across retail media to develop a comprehensive set of retail media measurement guidelines for the U.S. The culprit?

Retail 256
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Revolutionising Retail: refive Showcases Innovative In-Store Touchpoints at London’s Retail Technology Show

365 Retail

As the retail landscape evolves, refive is leading the charge in enhancing revenue and customer retention for brick-and-mortar stores. Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement.

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Email branding essentials for a business: A guide for 2024

Omnisend

But be sure to stick to your brand guidelines. Image via Omnisend Here’s how to create a branded email template that fits your brand: Incorporate your logo and other brand assets Use customer data to personalize your branded emails. Use A/B tests to test customization elements, such as logo placement.