Mon.Jun 17, 2024

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Building Custom CMS Templates with HubSpot

Groove

With HubSpot's Content Optimization System, or COS, users can create entire websites, blogs, landing pages and emails that are mobile-optimized out-of-box. These assets also integrate with HubSpot’s full suite of inbound marketing tools. Although HubSpot offers many pre-built templates and a basic Template Builder tool (no coding required), they also allow you to build templates using HubSpot Markup Language (HubL).

Customer 370
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Big Tech Will Not Solve Data Deprecation

Forrester eCommerce

In our most recent report on identity and measurement offerings from Google (Privacy Sandbox) and Apple (Private Click Measurement), we stumbled upon an ugly truth about data deprecation: Big tech will not solve this problem, and marketers shouldn’t wait any longer to test and identify practical in-market solutions.

Marketing 410
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How Albertsons’ Digital Tools Help Relieve the ‘Cognitive Load’ of Food Shopping and Prep

Retail TouchPoints

People think about food an average of 226 times a day, according to research by Albertsons. Even accounting for food’s essential nature, that’s a lot of thoughts — but when you factor in everything that goes into the planning, shopping and preparing of all of the day’s meals, it starts to make a lot of sense. Albertsons’ Jill Pavlovich at CommerceNext.

eCommerce 277
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Adapt Or Die: Banks Face An Extinction Event

Forrester eCommerce

Imagine a species that’s inflexible, stuck on behaviors suited to their ecological niche but unable to adapt — one that is slow, unintelligent, and unaware of its surroundings. Now, dramatically change their environment. Sounds like a recipe for extinction, right? Well, that’s how legacy, monolithic banking systems are: inflexible, siloed, and product-centric; closed, batch-based, unintelligent, and security-challenged — relics of a bygone era.

Banking 407
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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TikTok Debuts Gen AI Tool to Create Digital Avatars, Forms AI Advisory Board

Retail TouchPoints

TikTok has unveiled two new generative AI tools that will help creators and brands make influencer content at scale that include digital avatars and AI-enabled translation dubbing. The social platform also has created an advisory board to help facilitate future gen AI development at the company and discuss responsible use. The new tools join a suite of gen AI-enabled ad solutions, under the banner name Symphony, unveiled in May at the annual TikTok World event.

Marketing 264
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Customer Experience Quality In The US Falls To An All-Time Low

Forrester eCommerce

US consumer perceptions of CX quality are now at their lowest point since the inception of the Forrester Customer Experience Index (CX Index™). Read a few of the key takeaways from our just-launched report.

More Trending

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US Health Insurer CX Quality Plummets To A Five-Year Low

Forrester eCommerce

There’s just no way to sugarcoat this: US Health Insurer CX Index ratings for 2024 have landed with a resounding thud. This is the second time since 2021 that the industry average rating had a statistically significant decline – and it’s easy to see why: Ten brands scored their lowest ratings in five years.

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Retailers: Why You Should Have FOMO About Card Linked Offers

Retail TouchPoints

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today, marketing programs are more comprehensive and measurable than ever, inclusive of apps, social media accounts, finely tuned promotions, influencer collabs, gift cards and more. With increased channels comes an increased pressure to prove return on ad spend, which is now more difficult due to an overload of data but unclear metrics to demonstrate success.

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eCommerce Tech Stack: Choosing the Right Fit for 2024 & Beyond

Groove

Introduction The eCommerce tech stack is the foundation of any successful online business. Choosing the right tech stack for your eCommerce store is crucial for ensuring a seamless user experience, scalability, and integration with other essential business processes. This comprehensive guide will provide an in-depth analysis of the key factor that impacts eCommerce merchants, including eCommerce technology stack, and explore the challenges associated with different approaches.

eCommerce 195
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Instacart Expands Retail Media Partnership with Google to Enable Shoppable Ads on YouTube

Retail TouchPoints

Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers and receive closed-loop measurement on their campaigns. Consumers viewing these ads can click directly to an Instacart product page to buy the featured items for same-day delivery. Clorox and Publicis Media are the first two participants in the YouTube pilot program, which extends Instacart’s broader retail media collaboration with G

Retail 240
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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US Sues Adobe for Deceptive Subscription Practices

RetailWire

The U.S. government has initiated legal action against Adobe, alleging that the company has engaged in deceptive practices related to its subscription services. According to the Department of Justice (DOJ), Adobe has intentionally obscured the terms and fees associated with its subscriptions, making it difficult for consumers to cancel without incurring significant charges.

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Tractor Supply Leverages Pricing Optimization Solution

Retail TouchPoints

Tractor Supply Co. will deploy the Base Price and Markdown pricing solutions from Revionics , an Aptos Company , to help scale optimized pricing across its 2,200 stores and ecommerce site. The rural lifestyle retailer has been a Revionics customer since 2010. “Tractor Supply is focused on providing customers with what they need at the everyday low prices they deserve,” said Matt McGrath, VP of Pricing, Events and Presentation at Tractor Supply in a statement.

Supplies 240
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British Empire Medals for Grenfell area postmaster and Trewoon postmistress

TalkingRetail

Portobello Road Postmaster Sellathurai Chandrakumar, better known as Chandra to customers, has been given Royal recognition for services to his West London community near Grenfell Tower.

Customer 105
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WHP, Simon, Brookfield Unite Under Phoenix Retail Banner to Acquire Express

Retail TouchPoints

The new joint venture between brand management firm WHP Global and mall owners Simon Property Group , Brookfield Properties and Centennial Real Estate — formed for the purpose of buying beleaguered mall brand Express, Inc. — now has a name: Phoenix Retail. The partners came together in April 2024 with a buyout offer for the fashion retailer — which includes the Express , Bonobos and UpWest brands — following Express’ Chapter 11 bankruptcy filing.

Retail 209
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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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Athleta buys first TV ad ahead of Paris Olympics, featuring Simone Biles

RetailDive

Biles and fellow Olympian Katie Ledecky, who are both members of Athleta’s Power of She collective, will also appear in digital and out-of-home creative.

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New Ecommerce Tools: June 17, 2024

Practical eCommerce

New tools this week include generative AI, chatbots, digital payments, social commerce, subscriptions, media networks, and cryptocurrencies. The post New Ecommerce Tools: June 17, 2024 appeared first on Practical Ecommerce.

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Express, Bonobos bought out of bankruptcy for $174M

RetailDive

A newly formed joint venture between WHP Global and mall owners Simon, Brookfield and Centennial will keep 450 stores open and 7,000 jobs intact.

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How to Monitor Google’s Updates

Practical eCommerce

Tracking the changes to Google's search algorithm takes work. These four tools can help. The post How to Monitor Google’s Updates appeared first on Practical Ecommerce.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Care/of is shutting down

RetailDive

The vitamin and supplement company said it no longer has the needed funding to operate and has canceled all existing subscriptions.

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Integrating Sales Data for Smarter Strategy: A Guide for FMCG Brands

Wiser

In the competitive fast-moving consumer goods (FMCG) sector, leveraging integrated sales data is essential for crafting smarter, more responsive strategies. By synthesizing information from various sources, brands gain a comprehensive view of the marketplace, enabling them to make data-driven decisions that enhance performance and profitability. The Importance of Data Integration The integration of sales data involves combining information from multiple channels—such as point-of-sale (POS) syste

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Skims opens first permanent store in Washington, DC’s Georgetown neighborhood

RetailDive

The Kim Kardashian-founded brand will open an additional four stores in 2024 and flagship locations in New York and Los Angeles at a future date.

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Despite What You’ve Heard, Physical Retail Is Not Back

Steve Dennis

If you’ve been following the news you’ve likely noticed a lot of headlines that proclaim the return of brick-and-mortar retail. Earlier this week the New York Times even hailed the comeback of malls. There is only one problem. If you think physical retail is suddenly back, you’ve been ignoring what’s been true for nearly three years. As many of us will remember all too well, the depths of COVID crisis brought large scale shutdowns of stores for many weeks.

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The Pragmatic Guide to Composability

Be empowered to master the digital landscape and implement modular and adaptable composable technologies. Authored by Orium, The Pragmatic Guide to Composability takes readers on a journey from composable’s beginnings to common misconceptions about the approach, then concludes with strategies for choosing implementations that result in quick wins to grow your ROI.

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Beyond shakes up C-suite in quest for profitability

RetailDive

Bed Bath & Beyond CEO Chandra Holt has left after less than five months as the struggling e-retail conglomerate streamlines its leadership.

Retail 104
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YouTube Tests Crowdsourced ‘Notes’ Feature

RetailWire

YouTube is rolling out a new experimental feature called "Notes," designed to allow users to add contextual information to videos.

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A year after marketing turmoil, a more subdued Pride Month

RetailDive

Quietest of all is Target, which took the brunt of protests in 2023, though the retailer says it stands behind the LGBTQ+ community in other ways.

Marketing 100
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Etaily Launches AI-Powered Review Management Tool

Etaily

Etaily’s AI tool automates review responses, enhancing efficiency for over 70 brands in Singapore and the Philippines since September. The post Etaily Launches AI-Powered Review Management Tool appeared first on etaily.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

RetailDive

Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.

Retail 98
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American Airlines Passenger Sued for $81K by FAA After Duct-Tape Incident

RetailWire

The incident with the American Airlines passenger occurred in 2021.

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Walmart opens access to off-site customer journey insights for suppliers

RetailDive

With Digital Landscapes, Walmart is looking to help suppliers answer questions about customer journeys beyond the retailer’s website and app.

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Supreme Court Rules Against Starbucks Union in Landmark Case

RetailWire

The Supreme Court ruled against the Starbucks union.

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From Concept to Deployment: Building Commerce Storefronts with Composable UI