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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. The entire Go There campaign was fashioned around consumer insights.

Fashion 235
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Consumers Use Commerce to Show They’re Global Citizens; Here’s How Brands are Responding

Retail TouchPoints

During a panel in celebration of Asian American, Native Hawaiian and Pacific Islander (AANHPI) Heritage Month, representatives from fashion brands AKKI and Helena Magdalena , as well as discovery and commerce platform Arête , gathered to discuss how culture, community and sustainability all are driving the next generation of commerce.

Consumer 243
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. million social media users in 2020, and that number is expected to grow to 226 million by 2024.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. of CMOs have observed an increase in customers’ openness to new digital offerings introduced during the pandemic, with nearly 60% also seeing customers do more digital research before purchasing. In 2019, spend was just $55.9

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. of CMOs have observed an increase in customers’ openness to new digital offerings introduced during the pandemic, with nearly 60% also seeing customers do more digital research before purchasing. In 2019, spend was just $55.9

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2021]

ROI Revolution

While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. in Q2 2021 over Q1 2021. 12/14 update.

eCommerce 147
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19. digital travel sales are expected to drop 44.7% Digital ad spend isn’t projected to reach pre-pandemic levels until at least 2024.

eCommerce 193