True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’
Retail TouchPoints
MARCH 5, 2024
Every brand is fighting to win and keep customer loyalty, and True Religion is no different. D’Arcy shared detailed insights on True Religion’s strategy, which kickstarted with its Spring 2024 Go There campaign starring Grammy-nominated recording artist Saweetie. And now, people are traveling more.
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