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Ulta Launches Retail Media Network, Sephora Likely Not Far Behind

Retail TouchPoints

Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less future. already has a retail media network in place.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172
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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

To gain more insights into the current state of AI in digital marketing, peruse the following resources: Using AI for SEO How Will AI Affect PPC? It is expected that by the end of 2024, 75% of the global population will have their personal information protected by privacy regulations.

eCommerce 148
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Infographic: The State of TikTok Advertising

ROI Revolution

On top of that, TikTok advertising revenue is expected to nearly double between 2022 and 2024! Whether you love it or hate it, you can’t deny that TikTok has taken the world of social media advertising by storm. In fact, the average TikTok user spends around 46 minutes per day on the platform.

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What to Expect in Ecommerce From the Recession in 2023 

ROI Revolution

There’s some disagreement among economists as to whether it will actually happen, but every ecommerce brand is highly aware of some related issues like rising inflation rates, supply chain strain, and a growing number of layoffs. If there’s a recession in 2023, what can ecommerce retailers expect and how can brands prepare for the impact?

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2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

Retail TouchPoints

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. retail media market in 2023 , nearly 12X more than its nearest competitor, Walmart.

Retail 257
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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

In the digital age, video advertising is a key part of any successful ecommerce strategy. To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. That’s more than double what it was in 2019, when US marketers spent $31.86