Retail TouchPoints

MAY 20, 2022

Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less future. already has a retail media network in place.

White Paper 283

White Paper Retail Social Media Channel 283

ROI Revolution

OCTOBER 17, 2022

On top of that, TikTok advertising revenue is expected to nearly double between 2022 and 2024! Whether you love it or hate it, you can’t deny that TikTok has taken the world of social media advertising by storm. In fact, the average TikTok user spends around 46 minutes per day on the platform.

White Paper 78

White Paper Social Media Blog Fashion 78

365 Retail

DECEMBER 13, 2023

Rewards at the ready for returning customers In 2024, customer loyalty will continue to be emphasised as a key driver of growth, as acquiring new customers becomes increasingly expensive. Marketers are also continuing to embrace alternative communication channels to engage on-the-go consumers.

Retail 62

Retail Gifts Shipping Costs Customer Loyalty 62

365 Retail

DECEMBER 20, 2023

While the retail sector outlook for 2024 is expected to be muted, hampered by ongoing macroeconomic challenges, weakened consumer demand and low economic growth prospects, retailers mustn’t let stagnation stifle innovation and future opportunities, the KPMG/RetailNext Retail Think Tank (RTT) , an independent board of retail experts, warns.

Beauty and Health 62

Beauty and Health Food and Beverages Retail Leisure 62

ROI Revolution

MAY 30, 2023

To gain more insights into the current state of AI in digital marketing, peruse the following resources: Using AI for SEO How Will AI Affect PPC? It is expected that by the end of 2024, 75% of the global population will have their personal information protected by privacy regulations.

eCommerce 148

eCommerce White Paper PPC Consumer 148

Retail TouchPoints

JUNE 27, 2023

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. retail media market in 2023 , nearly 12X more than its nearest competitor, Walmart.

Retail 257

Retail White Paper Customer Experience Marketing 257

Smile.io

NOVEMBER 14, 2023

Ecommerce businesses can leverage it for a deeper understanding of customer preferences and create highly targeted marketing campaigns, ultimately boosting sales, conversions, and customer retention. Throwing a wrench in your customer funnel for analysis or seeing how your multi-channel marketing is performing, especially your paid ads. 

Customer Retention 46

Customer Retention Shopify White Paper Multi-channel 46