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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 220
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Tubi Advertising Guide: How it Works & Ad Costs

CPC Strategy

Streaming Tubi Advertising Guide: How it Works & Ad Costs By Liz Krupa Apr 01 2024 More consumers than ever are cutting the cord and switching to streaming. However, brands partnering with a direct response agency should anticipate 2-3x more efficient CPMs when compared to the general market. Which Ad Types Are Available on Tubi?

Blog 91
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5 Digital Marketing Trends Brands You Should Pay Attention To

Retail TouchPoints

Digital marketing is a constantly evolving field — and new trends often emerge due to changes in consumer behavior and technology. Brands that adapt quickly to these changes are more likely to be effective in their marketing efforts. Here are five digital marketing trends that brands should pay attention to in 2023: 1.

Marketing 257
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Cross-Border eCommerce Expansion During a Pandemic: Weighing the Pros and Cons

ESW

When you’ve achieved success in your home market, the natural progression is to start selling abroad. The Cross-border E-commerce Logistics Market report forecasts the size of the cross-border logistics industry to grow at a CAGR of more than 8% between 2020 and 2024, and generate in excess of $30 billion in revenue.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies. Marketing to consumers in a post-pandemic world.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. increase over what expert marketing analysts expected. The global apparel market was still worth a whopping $1.5 billion in 2020.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). 70% of mobile marketers say the pandemic has strengthened their promotional efforts ( Liftoff ). By 2024, it is projected that more than 2/3 of search ad spend will go to mobile.

eCommerce 195