Forrester eCommerce

AUGUST 1, 2023

A precarious economy has tempered business and technology leaders’ budget expectations. Our 2024 Planning Guides advise on where to invest and experiment for success. But now is not the time to retreat.

Technology 360

Technology Customer Marketing 360

Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 451

Marketing Customer Data Customer B2C 451

Retail TouchPoints

MARCH 19, 2024

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. There’s a whole creative AI industry out there, churning out material for marketing campaigns without much more than a few prompts from humans.

B2C 252

B2C Multi-channel B2B Marketing 252

Retail TouchPoints

JANUARY 15, 2024

Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are any indication). Many companies have long been using AI and machine-learning technologies to enhance their business practices.

Retail 309

Retail Customer Experience Technology Operations 309

Forrester eCommerce

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 276

B2C Customer Data Marketing Customer 276

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 240

B2B eCommerce BigCommerce Omnichannel 240

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Forrester eCommerce

JANUARY 16, 2024

Tech spend will grow in 2024 by 5.3%, driven especially by the Asia Pacific market, software, generative AI, and green and digital innovation.

Marketing 264

Marketing Information Technology 264

Retail TouchPoints

MARCH 25, 2024

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Are you ready to explore the evolved customer journey?

Retail 226

Retail Article Omnichannel Customer Experience 226

Groove

DECEMBER 7, 2023

What Do I Need To Know About Etail West 2024? If you’re a retailer, technology partner, or systems implementer looking for a place to showcase your products and network, then mark your calendars! Etail West 2024 is the go-to event for staying on top of the constantly changing eCommerce world. Are you in the eCommerce industry?

Events 195

Events Social Media Workshop Download 195

Retail TouchPoints

DECEMBER 13, 2023

Brands and retailers realize there is no one-size-fits-all strategy for stores — and design teams are rising to the challenge by thinking more creatively and thoughtfully about how they can innovate through new formats, technologies and collaboration methods. Technology is going to be central [to the store experience] — it has to be.

Sporting Goods 288

Sporting Goods Technology Omnichannel Operations 288

Groove

APRIL 16, 2024

A few of these key features include things like a drag-and-drop online store builder, automated inventory management tools, multi-channel selling, and an advanced suite of marketing and SEO tools. This allows eCommerce store owners to unify customer data, insights, and interactions across sales, marketing, and customer service channels.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump. billion, up 7.5% from last year. from 2022 to $222.1

eCommerce Marketing 268

eCommerce Marketing eCommerce Marketing Mobile 268

Forrester eCommerce

MARCH 12, 2024

Hence, I’m excited to announce The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q1 2024 (available for Forrester clients). As digital threats grow more sophisticated and European and international regulatory landscapes more intricate, the role of cybersecurity consulting services is critical.

Marketing 410

Marketing Information Management Technology 410

365 Retail

APRIL 10, 2024

This year’s summit promises an extensive exploration of pivotal topics, from market trends and the impact of new software platforms to the greening of the industry and the burgeoning field of retail media. The summit will also showcase best practices across various sectors, offering insights into effective digital signage strategies.

Events 103

Events Arts B2B Management 103

FastSpring

FEBRUARY 22, 2024

If so, join FastSpring at Game Developers Conference 2024 at Booth S1931! Join us at the Moscone Center in San Francisco from March 18-22nd, for an extraordinary event dedicated to continually defining market innovations and providing insight into the future of games. Schedule a demo now or at GDC 2024 in person!

Games 132

Games Merchant Services Payment Services Demo 132

Digital Doughnut

MARCH 13, 2024

In the fast-paced digital world, staying ahead with innovative marketing strategies is essential for success. This article unveils expert insights into the top digital marketing trends for 2024.

Marketing 98

Marketing Omnichannel Article Customer 98

Forrester eCommerce

JANUARY 17, 2024

Marketing technology (martech) is the engine that powers marketing strategies. It encompasses tools and solutions to execute, automate, and optimize marketing efforts. In our first Global Martech Software Forecast, 2023 To […]

Technology 251

Technology Improvements Marketing Customer 251

UpSellIt

APRIL 22, 2024

Upsellit took home the gold for Best Use of Data & Insights at the 2024 US Partnership Awards! We are honored to be recognized amongst industry leaders paving the way for affiliate marketing. Notably, Upsellit’s proprietary Exit Detect technology stood as a testament to our commitment to innovation.

Comparison Shopping 142

Comparison Shopping Technology Conversion Optimization Recommendation 142

365 Retail

NOVEMBER 29, 2023

Registration for the Retail Technology Show (RTS), the leading event that connects the industry’s changemakers and brings together Europe’s most forward-thinking retailers and leading tech innovators, is now open. Meanwhile, a new dedicated Ecommerce Pavilion will showcase the latest technologies for digital commerce.

Technology 58

Technology Retail Events Payment Services 58

UpSellIt

APRIL 22, 2024

Upsellit received a bronze award for “Best Health & Beauty Partnership” at the 2024 US Partnership Awards. About the US Partnership Awards The US Partnership Awards celebrate individuals, companies, and technology that maintain outstanding outcome-based performance in affiliate, brand, and influencer partnerships.

Beauty and Health 133

Beauty and Health Conversion Optimization Technology Customer Experience 133

Forrester eCommerce

AUGUST 8, 2023

For 2024, marketing executives must steer clear of “growth at any cost” and make strategic decisions about their B2C marketing budgets and work closely with CX and digital teams. Read our recommendations.

Marketing 195

Marketing B2C Recommendation Technology 195

365 Retail

MARCH 10, 2024

As more companies rely on online sales and marketing, the e-commerce landscape is growing. trillion in 2024. Let’s explore the paramount e-commerce trends of 2024. In 2024, online stores will focus on giving personalised shopping experiences. Let’s dive deeper into each trend and understand its essence.

eCommerce 103

eCommerce Payment Services Payments eCommerce Marketing 103

RetailMinded

FEBRUARY 1, 2024

Retail and 2024 are both in full swing, and both the year and commerce kicked off at the National Retail Federation in New York City in early January. Hearing well respected leaders explain why they value AI or other technologies that are bringing retail to life. In 2024, I think retailers need to up their standards for merchandising.”

Retail 119

Retail Point of Sale Merchant Services Technology 119

Algopix

OCTOBER 27, 2023

The eCommerce landscape has been evolving at a rapid pace over the past few years, driven by advances in technology, changing consumer behaviors, and the global impact of events. Augmented Reality (AR) Shopping Experiences In 2024, Augmented Reality (AR) is set to revolutionize the way consumers shop online.

eCommerce 118

eCommerce Payment Services Cryptocurrencies Shipping Costs 118

Forrester eCommerce

MARCH 26, 2024

I’m kicking off research on a new technology market! Our Digital Customer Interaction Solutions Landscape, Q1 2024 report is now live, and a Forrester Wave™ evaluation will be publishing in June. The newly published Landscape lists the 26 most notable vendors in this market and the 9 use cases they are focusing on. […]

Customer 235

Customer Technology Marketing Customer Experience 235

365 Retail

APRIL 2, 2024

Millennials are the most likely shopper demographic to have their buying decisions influenced by Retail Media ads at the shelf-edge, the latest research from the Retail Technology Show (RTS), taking place on 24 & 25 April 2024 at London’s Olympia, reveals.

Technology 110

Technology Retail Social Media Events 110

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. But as this technology becomes an increasingly visible asset, it holds the power to free up time, break through creative blocks and solve customers’ needs in new ways.

Marketing 257

Marketing Technology Recommendation Management 257

Forrester eCommerce

MARCH 7, 2024

I’m pleased to announce the publication of The Adobe Services Landscape, Q1 2024. Since we started covering the Adobe services market in 2020, we have seen it grow rapidly and mature continuously (see Figure 1). Adobe services have evolved into an established market that features: High revenue growth.

Marketing 425

Marketing B2C Technology 425

iVend

DECEMBER 11, 2023

For the world of retail technology, 2024 looks set to be an exciting year. All retail processes iVend helps retailers to stay ahead of retail technology trends. Learn about our innovative integrated retail technology platform. Read more So what are the key trends for retail technology in 2024?

Payment Services 52

Payment Services Technology Payments Retail 52

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. The intersection of these changes with economic uncertainties, such as inflation and an unpredictable job market, creates a swiftly evolving and complex landscape.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Retail TouchPoints

JANUARY 3, 2024

In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. Additionally, leveraging technology and data analytics can create a more intuitive and efficient process. This is where innovative solutions like doorstep returns come into play.

Retail 272

Retail Shipping Costs Improvements Customer Experience 272

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 311

Marketing Technology Social Media Recommendation 311

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Businesses are integrating commerce technology into these videos, making it easy for viewers to buy products they see. Prior to creating BeLive Technology, Tan landed the opportunity to work for startup video game publisher Nubee.

Marketing 290

Marketing Technology Games Information 290

Retail TouchPoints

MARCH 25, 2024

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

Food and Beverages 262

Food and Beverages Games Presentation Travel 262

Digital Doughnut

MARCH 4, 2024

Explore why digital marketing is outpacing other industries in 2024, driven by increased digital consumption, technological advancements, and changing consumer expectations.

Other 52

Other Marketing Technology Consumer 52

Forrester eCommerce

FEBRUARY 22, 2024

During the Predictions 2024 webinar, we got a lot of great questions around how genAI will affect customer-facing functions like marketing, CX, and sales. Check out our answers.

Webinar 434

Webinar Marketing Customer Customer Experience 434