The State of Paid Search & PPC Strategy
ROI Revolution
JUNE 17, 2022
search ad spending grew 46% in 2021 to reach $84.7 By 2024, digital search ad spending will approach $100 billion. Paid search advertising has always been a competitive landscape. In 2021, CPCs for search ads ranged from $1.40 Search Marketing 2020.?. After growing just 5.9% to reach a record $95.2
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