How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales
BigCommerce
FEBRUARY 23, 2018
For instance, if you spent $5 to earn a customer and you know that over the course of that customer’s lifetime with your brand, they will likely spend about $100, that’s a great lifetime value to churn (or cost to acquire a customer) ratio ( LTV to CAC ). We’ll cover: What an ecommerce customer loyalty program is.
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