100 Streaming Statistics & Trends for Advertisers [2024]
CPC Strategy
APRIL 26, 2024
population will be watching content from at least one ad-supported streaming service monthly by 2026 and more than half of all U.S. For many, 90 seconds is the most a viewer will tolerate a spotty stream [12] Streaming accounts for 26% of all time spent on TV [13] Annual CTV ad spend in the US is expected to reach $36 billion in 2026. [14]
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