Utilizing the External Data Boom for Digital Shelf Optimization
Retail TouchPoints
MARCH 15, 2024
trillion in sales by 2026. Price data: One of the main advantages of ecommerce versus brick-and-mortar shops is the ease of frequently changing prices for optimal results or, as it is often called, dynamic pricing. Reasonable price flexibility does not damage a brand’s reputation only if it is based on accurate and current data.
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