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How to Upgrade Stale Customer Experiences

Retail TouchPoints

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

The easy way to do it is to think about us first and just push our products, but that’s not really solving the customer problem. It also just makes us the same as whoever our competitor is in that particular category, and brings us closer to a game that we can’t win.”

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

In the race to decode user intent sans cookies, gen AI emerges as a game changer. It’s not merely about substituting cookie-based tracking with another data-centric method. Many retailers grapple with insufficient product data. The shift isn’t limited to chatbots; it extends to enhancing product catalogs.

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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

Algorithm-based multi-touch attribution (MTA) models that have surfaced over the years undoubtedly perform better than click-based deterministic attribution models, but there is one model grounded in game theory that has proven to be the most accurate for marketers. Attribution is as much of a data challenge as it is a marketing challenge.

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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Price data: One of the main advantages of ecommerce versus brick-and-mortar shops is the ease of frequently changing prices for optimal results or, as it is often called, dynamic pricing. Reasonable price flexibility does not damage a brand’s reputation only if it is based on accurate and current data.

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COVID Changed The Game For E-Commerce – And ‘Microservices’ Are Every Brand’s Secret Weapon

Retail TouchPoints

But with tech tools like Shopify and Squarespace, together with APIs from the likes of Stripe and Affirm, brands can regain control of their experience and backend logistics while still offering a seamless buying experience for their customers. . Data And Insights.

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Gaining and Keeping Trust in the Age of AI: A Five-Point TRUST Framework for Deploying AI

Retail TouchPoints

As brands try to navigate this strange new world where the cost of content generation and distribution are near zero, they are faced with a fundamental dilemma at the heart of it all: How to take advantage of these game changing technologies while gaining and keeping the trust of their customers?