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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

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How to Use Beacon Data With Paid Search and Social Campaigns

Kissmetrics

By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. dollars by 2026. Organic marketing tactics can include SEO, content marketing, social media, and website development. billion U.S.