Foot Locker to Boost Digital Investments 50% as it Aims for 25% Online Sales by 2026
Retail TouchPoints
MARCH 30, 2023
The company plans to update its website with more personalized product recommendations, improved search and better visuals, and add more in-depth ratings and reviews to better educate customers about its products. The improvements will not be limited to technology. Foot Locker also is targeting simpler improvements to its digital operations.
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