John Collins: Content marketing – the battleground of PPC vs SEO

Omniconvert

In the course of that interview, he confesses his long-time goal to “shake up the world of content marketing… The post John Collins: Content marketing – the battleground of PPC vs SEO appeared first on eCommerce Growth Blog.

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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for.

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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? When to Hire an eCommerce PPC Consultant.

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How Google’s New Layout Predicts the Future of SEO

Kissmetrics

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. The reason SEO has gotten harder is only partially related to Google’s algorithm changes.

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11 Ways PPC Ads can Help Small Businesses Grow

VTNS Solutions

Your small business has a lot to gain from PPC. A successful PPC campaign generates profit faster than any other online marketing strategy. You can even use PPC to reach out to your potential customers when they are ready to convert. What is PPC? PPC has a lot of benefits.

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Everything I Taught You About SEO Was Wrong

Kissmetrics

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. I had no choice but to learn SEO and get good at it if I ever wanted my site to generate traffic and hopefully make money.

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What Startups Can Learn from ‘Tax Relief’ PPC Campaigns

Kissmetrics

They’re among the highest-priced PPC terms, for instance, reaching up to around $40-50 bucks a click. At the very end, you’ll be able to take these tips and instantly increase your own PPC campaigns. PPC is one of my favorite marketing tactics.

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Highlighting The Key Elements of Inbound Marketing, PPC, and Natural SEO

FastSpring

Inbound marketing, PPC (Pay-Per-Click), and natural SEO are all great ways to market your SaaS or digital product. Each method is based online, and they're relatively inexpensive, which makes them a good fit for startup companies. You've probably heard the terminology tossed around in marketing circles, but what are the key elements of each of these methods? Read on to learn more. Marketing Tactics

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Why Content Quality Matters for Your eCommerce Website

Inflow Insights

Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Search engine optimization (SEO) can often be a “survival of the fittest” of competing websites vying to rank at the top of Google for potentially valuable search queries.

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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. Case Studies eCommerce Marketing Inflow News PPC SEO

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Episode 59 – SEO for Ecommerce with Dale Bertrand

eCommerce Evolution

In recent years SEO has lost its luster as a “hot” traffic source. SEO can help drive relevant traffic at nearly every stage of the shopping funnel – helping your build a following and sell more stuff. Here’s a look at the SEO topics we cover in this episode. .

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SEO Pillars, Trends, & Best Practices to Optimize Your Organic Ranking

ROI Revolution

Search engine optimization (SEO) is the process of optimizing your website to appear higher on search rankings and consequently boost organic traffic. There are lots of different types of SEO, trends to follow, and tips to remember – it can easily get overwhelming.

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Google Ads Automation for eCommerce: 4 Winning Strategies for Your Online Store

Inflow Insights

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. There is a spend increase of 115% due to the success, and Transactions are up 323%, Revenue is up 182% and ROAS is up 31%: What can Google automate in terms of PPC? .

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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

12 – Product SKU’s, Part-Numbers, and Model Numbers Are a PPC Specialist’s Dream. Conversion Optimization eCommerce Marketing PPC SEO

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How to Optimize Images for the Web (and more sales): A Guide to Image SEO, ROAS & Conversion

BigCommerce

And Google AdWords is often the most expensive PPC you’ll have. Providing extra SEO information and optimizing your images to provide the best browsing experience will help increase the amount of organic traffic to your site and improve the amount of time shoppers spend once they’re there.

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Google Shopping Product Feed Optimization: How to Optimize Your Data Feed for Better Ad Performance

Inflow Insights

Conversion Optimization PPC SEOWhen most people think about optimizing their Google Shopping ads, they focus on optimizing their campaigns, bid strategy, and execution. While this is important, we’d argue that the more significant wins come from optimizing your data feed.

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It’s Complicated: The Relationship Between SEO & SEM

ChannelAdvisor

As an SEO professional, I often encounter many clients who claim to be looking for an aggressive and successful campaign, only to eventually find out that their only interest was in improving their paid search performance. While this can sometimes be true, there are far too many factors that influence PPC, and therefore, relying on SEO to save the day may not yield the desired effect. How SEO Can Help. How SEO Can’t Help.

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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. Conversion Optimization eCommerce Marketing PPC SEO

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How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017

BigCommerce

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. Even the best SEO software and tools can’t predict the future. Free Guide to Amazon SEO. Get your free Amazon SEO Guide here. . Free Guide to Amazon SEO.

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Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

Combining a Google Shopping strategy with your current paid search and SEO tactics will help you earn the full visual real estate of Google – increasing your chance for click-thru traffic! Optimize your feed with common SEO tactics. Ad Groups with various biddings (via PPC Hero).

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It’s Complicated: The Relationship Between SEO & SEM

ChannelAdvisor

As an SEO professional, I often encounter many clients who claim to be looking for an aggressive and successful campaign, only to eventually find out that their only interest was in improving their paid search performance. While this can sometimes be true, there are far too many factors that influence PPC, and therefore, relying on SEO to save the day may not yield the desired effect. How SEO Can Help. How SEO Can’t Help.

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eBay SEO: 15 Tips to Master Cassini, eBay’s Search Engine

Algopix

Why should you pay attention to eBay SEO? SEO, or search engine optimization, is the practice of enhancing your listings so they are favored by eBay’s search engine. Keeping your seller rating high is very important to your eBay SEO.

10 Ways To Market Your Ecommerce Site

SellBrite

2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. The most common type of PPC is search engine advertising, with Google AdWords being the most popular PPC software.

Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords Budget

Inflow Insights

Note: Looking to uncover other new ways to tighten up spending on your PPC campaigns while improving your ROAS? This includes doing SEO work to make sure they’re at the top of organic searches as well. Ever curious how big-name brands spend their budget?

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Inbound Call Conversion Tracking for eCommerce: A Guide to Getting Started

Inflow Insights

Potential customers will see one number for a paid ad, another for an organic SEO listing, and another for a direct visit, etc. What is Keyword Level Call Tracking (PPC Call Tracking)? Why Integrate PPC Call Tracking? Pair Your PPC Ads with Keyword Tracking Numbers.

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The ABCs of SEO: How to Talk the Talk and Walk the Walk

Weebly

Search guidelines frequently change and can be somewhat hard to master if you aren't versed in the language of SEO. These SEO terms – H1 through H6 in the code – tell search bots what's most important on your pages. Juice is the SEO power of a website. Local SEO.

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Long Tail Keywords for eCommerce: Our Advanced Strategies to Rank for and Profit from Them

Inflow Insights

In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms. Important: If you’re running PPC ads, use the longtails for that too! So, we recommend you target longtails in both SEO and PPC.

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Free ASIN Lookup Tool: The One Tool You Need to Sell More on Amazon

BigCommerce

We worked with Amazon SEO expert Bryan Bowman in the Fall of 2016 to publish a comprehensive, step-by-step guide to ranking on page 1 of Amazon. So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC.

5 Ecommerce Trends that will Dominate 2018

ROI Revolution

If your SEO is properly aligned, they could click an organic link from a search engine. Company Digital Marketing Featured Blog Industry News Content Marketing digital marketing ecommerce ecommerce trends Mobile PPC retail SEO UGC User-Generated Content

4 Crucial Metrics for Determining Your Target Keywords

ROI Revolution

Not only do these people not convert, but their bouncing demolishes your search ranking and chips away at your long term SEO success. Keyword research, which is a fundamental step for ecommerce SEO, isn’t a “set and forget” kind of process. Looking for more SEO help?

The 3 Big Google SEM Updates You Need to Know About

ROI Revolution

2) Organic SEO is Changing FAST. There’s now an entire, blooming industry around optimizing content and page markup for Google – colloquially known as Search Engine Optimization (SEO). The rate at which Google changes these days can be more than a little difficult to keep up with.

Product Feed Optimization: Essential Details Brands Need to Know

ROI Revolution

and SEO. Keep in mind that it’s more SEO-friendly (and UX-friendly !) That’s part of the always-delicate balance of having SEO-optimized content that is also user-friendly and readable. .

Brad Geddes: Machine Learning Will Not Replace Your Job!

Omniconvert

We uncovered the mysteries of machine learning and PPC with Brad Geddes, co-founder at Adalysis and author of Advanced Google AdWords. He is, however, able to flawlessly teach and practice SEO, PPC, CRO, affiliate marketing, product development, product positioning and much more.…

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14 Competitive Intelligence Tools to Dominate Your Competition

Prisync

You’ll want to learn about: Your competitor’s prices Your competitors SEO strategy Your competitors PPC. If you want to win at e-commerce one of the crucial things you need is intelligence on your competition.

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18+ Digital Marketing Conferences in 2020 for eCommerce

eCommerce Training Academy

Search Engine Optimization (SEO) professionals. Search Engine Marketing (PPC) professionals. Search Marketing Expo West – SEO/SEM. Hero Conf – PPC. Hero Conf – PPC. Search Engine Marketing Expo EST – SEO/SEM.

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163: How To Successfully Sell Products In Saturated Niches With Grant Yuan

My Wife Quit Her Job

What You’ll Learn Grant’s strategy for SEO Why your domain is still important How Grant advertises cutting boards online Grant’s greatest source of sales How Grant makes PPC ad campaigns profitable. Today, I’m thrilled to have Grant Yuan on the show.

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4 inbound marketing hacks to boost engagement and conversions

GetElastic

Harness the power of SEO. For every business looking to increase sales and reach more prospects, SEO is one of the best bets. To leverage the full potential of SEO, it’s best to improvise in the following areas. In fact, better CTRs will help you with SEO.

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Multichannels: Not Just for TV

ChannelAdvisor

Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea. Why should I care about SEO/PPC/content/social/email marketing when I’m making so much on eBay and Amazon?”. SEO, marketplaces and PPC aren’t going to be your best marketing options. You need SEO and PPC right here. A good SEO campaign can help tons here.

5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

As the marketing manager for a company that offers SEO services, I couldn’t pass up the opportunity to hear from the Wizard of Moz himself, Rand Fishkin.

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