John Collins: Content marketing – the battleground of PPC vs SEO

Omniconvert

In the course of that interview, he confesses his long-time goal to “shake up the world of content marketing… The post John Collins: Content marketing – the battleground of PPC vs SEO appeared first on eCommerce Growth Blog.

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11 Ways PPC Ads can Help Small Businesses Grow

VTNS Solutions

Your small business has a lot to gain from PPC. A successful PPC campaign generates profit faster than any other online marketing strategy. You can even use PPC to reach out to your potential customers when they are ready to convert. What is PPC? PPC has a lot of benefits.

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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

I was the agency’s first Strategic Marketing Manager, and my job was to reach out to our top clients to sell them on a more complete marketing strategy, as opposed to the individual SEO and paid search programs that they were already paying for.

PPC 82

How Google’s New Layout Predicts the Future of SEO

Kissmetrics

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. The reason SEO has gotten harder is only partially related to Google’s algorithm changes.

SEO 251

The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination

BigCommerce

This is the most complete guide to ecommerce SEO on the web – period. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Part 4: On-Page SEO. SEO tools.

SEO 343

Highlighting The Key Elements of Inbound Marketing, PPC, and Natural SEO

FastSpring

Inbound marketing, PPC (Pay-Per-Click), and natural SEO are all great ways to market your SaaS or digital product. Each method is based online, and they're relatively inexpensive, which makes them a good fit for startup companies. You've probably heard the terminology tossed around in marketing circles, but what are the key elements of each of these methods? Read on to learn more. Marketing Tactics

PPC 53

Everything I Taught You About SEO Was Wrong

Kissmetrics

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. I had no choice but to learn SEO and get good at it if I ever wanted my site to generate traffic and hopefully make money.

SEO 163

Episode 59 – SEO for Ecommerce with Dale Bertrand

eCommerce Evolution

In recent years SEO has lost its luster as a “hot” traffic source. SEO can help drive relevant traffic at nearly every stage of the shopping funnel – helping your build a following and sell more stuff. Here’s a look at the SEO topics we cover in this episode. .

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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

12 – Product SKU’s, Part-Numbers, and Model Numbers Are a PPC Specialist’s Dream. Conversion Optimization eCommerce Marketing PPC SEO

PPC 106

Google Shopping Product Feed Optimization: How to Optimize Your Data Feed for Better Ad Performance

Inflow Insights

Conversion Optimization PPC SEOWhen most people think about optimizing their Google Shopping ads, they focus on optimizing their campaigns, bid strategy, and execution. While this is important, we’d argue that the more significant wins come from optimizing your data feed.

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How to Optimize Images for the Web (and more sales): A Guide to Image SEO, ROAS & Conversion

BigCommerce

And Google AdWords is often the most expensive PPC you’ll have. Providing extra SEO information and optimizing your images to provide the best browsing experience will help increase the amount of organic traffic to your site and improve the amount of time shoppers spend once they’re there.

SEO 343

Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

Combining a Google Shopping strategy with your current paid search and SEO tactics will help you earn the full visual real estate of Google – increasing your chance for click-thru traffic! Optimize your feed with common SEO tactics. Ad Groups with various biddings (via PPC Hero).

PPC 343

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. Conversion Optimization eCommerce Marketing PPC SEO

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It’s Complicated: The Relationship Between SEO & SEM

ChannelAdvisor

As an SEO professional, I often encounter many clients who claim to be looking for an aggressive and successful campaign, only to eventually find out that their only interest was in improving their paid search performance. While this can sometimes be true, there are far too many factors that influence PPC, and therefore, relying on SEO to save the day may not yield the desired effect. How SEO Can Help. How SEO Can’t Help.

SEO 52

How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017

BigCommerce

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. Even the best SEO software and tools can’t predict the future. Free Guide to Amazon SEO. Get your free Amazon SEO Guide here. . Free Guide to Amazon SEO.

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It’s Complicated: The Relationship Between SEO & SEM

ChannelAdvisor

As an SEO professional, I often encounter many clients who claim to be looking for an aggressive and successful campaign, only to eventually find out that their only interest was in improving their paid search performance. While this can sometimes be true, there are far too many factors that influence PPC, and therefore, relying on SEO to save the day may not yield the desired effect. How SEO Can Help. How SEO Can’t Help.

SEO 40

10 Ways To Market Your Ecommerce Site

SellBrite

2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. The most common type of PPC is search engine advertising, with Google AdWords being the most popular PPC software.

Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords Budget

Inflow Insights

Note: Looking to uncover other new ways to tighten up spending on your PPC campaigns while improving your ROAS? This includes doing SEO work to make sure they’re at the top of organic searches as well. Ever curious how big-name brands spend their budget?

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The ABCs of SEO: How to Talk the Talk and Walk the Walk

Weebly

Search guidelines frequently change and can be somewhat hard to master if you aren't versed in the language of SEO. These SEO terms – H1 through H6 in the code – tell search bots what's most important on your pages. Juice is the SEO power of a website. Local SEO.

PPC 40

Brad Geddes: Machine Learning Will Not Replace Your Job!

Omniconvert

We uncovered the mysteries of machine learning and PPC with Brad Geddes, co-founder at Adalysis and author of Advanced Google AdWords. He is, however, able to flawlessly teach and practice SEO, PPC, CRO, affiliate marketing, product development, product positioning and much more.…

PPC 81

Free ASIN Lookup Tool: The One Tool You Need to Sell More on Amazon

BigCommerce

We worked with Amazon SEO expert Bryan Bowman in the Fall of 2016 to publish a comprehensive, step-by-step guide to ranking on page 1 of Amazon. So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC.

5 Ecommerce Trends that will Dominate 2018

ROI Revolution

If your SEO is properly aligned, they could click an organic link from a search engine. Company Digital Marketing Featured Blog Industry News Content Marketing digital marketing ecommerce ecommerce trends Mobile PPC retail SEO UGC User-Generated Content

4 Crucial Metrics for Determining Your Target Keywords

ROI Revolution

Not only do these people not convert, but their bouncing demolishes your search ranking and chips away at your long term SEO success. Keyword research, which is a fundamental step for ecommerce SEO, isn’t a “set and forget” kind of process. Looking for more SEO help?

The 3 Big Google SEM Updates You Need to Know About

ROI Revolution

2) Organic SEO is Changing FAST. There’s now an entire, blooming industry around optimizing content and page markup for Google – colloquially known as Search Engine Optimization (SEO). The rate at which Google changes these days can be more than a little difficult to keep up with.

14 Competitive Intelligence Tools to Dominate Your Competition

Prisync

You’ll want to learn about: Your competitor’s prices Your competitors SEO strategy Your competitors PPC. If you want to win at e-commerce one of the crucial things you need is intelligence on your competition.

PPC 105

163: How To Successfully Sell Products In Saturated Niches With Grant Yuan

My Wife Quit Her Job

What You’ll Learn Grant’s strategy for SEO Why your domain is still important How Grant advertises cutting boards online Grant’s greatest source of sales How Grant makes PPC ad campaigns profitable. Today, I’m thrilled to have Grant Yuan on the show.

PPC 222

Multichannels: Not Just for TV

ChannelAdvisor

Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea. Why should I care about SEO/PPC/content/social/email marketing when I’m making so much on eBay and Amazon?”. SEO, marketplaces and PPC aren’t going to be your best marketing options. You need SEO and PPC right here. A good SEO campaign can help tons here.

Top Online Marketing Resources to Read

VTNS Solutions

Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. SEO Insights and Resources. SEO is a major growth lever and it is not suprising that there are tons of articles dedicated to it.

SEO 62

5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

As the marketing manager for a company that offers SEO services, I couldn’t pass up the opportunity to hear from the Wizard of Moz himself, Rand Fishkin.

Books 62

SEMrush Pricing Plans: Pro, Guru, Business, Enterprise – Which One is Best for You?

Ecommerce Platforms

Founded in 2008, SEMrush started as a tiny group of SEO and IT experts, and now this organization boasts over two hundred specialists in over four countries! With this software, you can really hone in on local SEO techniques which works wonders for attracting nearby consumers.

SEO 189

ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. Fueling Ecommerce Growth and Culture with Sylvane Marketing Director, Ryan Dobrin.

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9 eCommerce Marketing Tools You Can't Live Without

Groove

Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. SpyFu is the ultimate PPC competitive research tool.

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163: How To Successfully Sell Products In Saturated Niches With Grant Yuan

My Wife Quit Her Job

What You’ll Learn Grant’s strategy for SEO Why your domain is still important How Grant advertises cutting boards online Grant’s greatest source of sales How Grant makes PPC ad campaigns profitable. Today, I’m thrilled to have Grant Yuan on the show. Grant runs the EcomCrew podcast along with Mike Jackness who I had back in episode 119.

PPC 136

How To Spy On Your Adwords Competitors

Store Growers

There are more PPC tools out there than there are interesting facts to gather. There are many dedicated PPC tools that specialize in giving competitive research information. No it’s time to zoom in further and find the PPC keywords that your competitors are advertising on.

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The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. PPC Campaigns: How Should You Advertise Your Content?

PPC 343

How to Increase eCommerce Traffic

Groove

Search Engine Optimization (SEO). This is where search engine optimization (SEO) comes into play. eCommerce SEO tactics strive to improve how your online store ranks in search engines to increase the number of potential leads visiting your site. PPC Campaign.

PPC 52

The Ultimate SEMrush Review – All in One Marketing?

Ecommerce Platforms

SEO was quite straightforward back then. Then everyone started joining the SEO bandwagon as the web grew. SEO is now more complicated than ever before. Thankfully, there are numerous AI engines on the web built to handle the SEO heavy lifting. SEO is a very wide field.

How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

BigCommerce’s connections to eBay and Amazon have driven considerable online sales for us, and strong SEO has helped to drive both online and in-store sales. That’s when I met BigCommerce, built a site, taught myself SEO and PPC.

The Empowered Marketer: Brian Lim of The Emazing Group

Zaius

Some of our most popular communication channels are social media, PPC on top, SEO, and email marketing. If you’ve ever dreamed of turning your favorite hobby or passion project into a full-time job, you’re not alone.

47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share

BigCommerce

Brands should also invest in SEO optimization especially for Amazon as it’s a highly competitive environment for pricing, descriptions, reviews, and alternative products. That, combined with great reviews and optimized SEO you’ll have a winning strategy.