How Ecommerce Retailers Can Prepare Now for Back-to-School 2022
Retail TouchPoints
JUNE 23, 2022
Among shoppers aged 55 to 64 — a cohort that includes many parents of school-age and college-age kids — only 12% consider personalized recommendations a critical feature of their ecommerce experience. You can also use personalization data to create bundle and subscription offers tailored for your BTS customers.
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