Why Brands Should Consumerise B2B Experiences
ESW
MAY 17, 2023
A forecast from Forrester predicts that the volume of transactions in B2B sales will exceed $3 trillion by 2024 and that ecommerce sales will account for almost 25% of total US B2B sales by 2027. What Consumerised B2B Experiences Look Like Today’s B2B buyers and decision makers are getting younger and tend to be digital natives.
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